Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication.
This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
It is also helpful to note that business models such as Affiliate and Network marketing also emerge from a digital marketing background with the arguments for either model being kind of split down the middle. Will examine them both in detail later on.
So digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps.
Using these online media channels, digital marketing is the method by which companies endorse goods, services, and brands.
I shall be delving deeper into the science of digital media which is more specifically geared towards the methodology used to reach your specific audience.
Digital media includes everything you see online — online advertising, search engines, social media, video streaming services, and websites.
I shall also expose you to the concepts of earned, owned, and paid media and the role it plays in digital marketing.