Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication.

This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

It is also helpful to note that business models such as Affiliate and Network marketing also emerge from a digital marketing background with the arguments for either model being kind of split down the middle. Will examine them both in detail later on.

So digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps.

Using these online media channels, digital marketing is the method by which companies endorse goods, services, and brands.

I shall be delving deeper into the science of digital media which is more specifically geared towards the methodology used to reach your specific audience.

Digital media includes everything you see online — online advertising, search engines, social media, video streaming services, and websites.

I shall also expose you to the concepts of earned, owned, and paid media and the role it plays in digital marketing.

3 proven ways to effective social media marketing

Digital media continues to grow day by day and with the number of social changes in the world today and the way in which we conduct business, I can tell you that this is only the beginning.

We must embrace change and the ability to adapt and create more diverse ways of getting our message out and in a way that resonates with our captive audience and so impacts them tremendously.

Accomplish this and your digital marketing efforts will be rewarded. Ignore and you will pay the price. Don’t get left behind. With more being done behind the scenes as we often work from home these days, use the time to beef up your digital marketing and thus become a force to be reckoned with among your competitors.


digital marketing earned media

Digital Marketing - Earned Media

What most brands look forward to is the positive feedback that is circulated by word of mouth behind their backs so to speak.

This type of media is considered earned media, simply because there was no set event staged to create or promote it.

When a brand in its message causes a significant impact then people are going to talk about it especially if it leaves them feeling good. This occurs organically. The brand earned its rep.

digital marketing - owned media

Digital Marketing - Owned Media

Owned media is any media which the company outrightly owns. It’s the channels that the brand keeps and through them promotes direct content about its products, goods, and services.

Examples of owned media would be websites, blogs, YouTube channels, & social media pages.

If the brand owns the media then it can invest in something that is its own and there is no need to pay others to promote for them.

paid media

Digital Marketing - Paid Media

Paid media is the most popular of the digital media types and for good reason.

The goal behind Paid Media is to reach more audiences, making a high number of people know about your brand. 

To effect this result, your brand’s goal would be to utilize media with the potential to bring more awareness to the company, its campaigns, and its products/services. 

One great example of paid media would be AdWords (Google). Lots of marketers would have you believe that organic is the way to go and it does work to a point. However when it comes to scaleability  and highly targeted results, paid will always come out on top. 


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