E-Mail Marketing 2022
Email marketing is the subject of focus and It is my intention to cover as much as I can on it, making it fun, easy to understand, and with the view to implement any basic strategies here taught.
What Is E-Mail Marketing & Its Role In Driving Traffic To Your Business?
E-mail marketing is the process of marketing to potential customers online using a digital format in which the marketer or business owner establishes a connection with his prospects through a subscription-based environment over the internet.
The marketer then manages through the sending out of periodic emails or newsletters to build a relationship of trust with his subscribers with the end goal seeking to convert the subscribers or leads as they are sometimes called to buyers.
Email marketing is still widely considered the most effective source of online marketing today despite the rise in so many other distractions and available platforms around by which consumers can be attracted to your unique offers.
On the whole, however, email marketing is very lucrative in that for every dollar spent through email marketing to get clients or prospects to one’s offers, the prospective marketer can expect to achieve an ROI ( Return On Investment ) of at least between $2 – $38.00.
The Role In Driving Traffic To One’s Offers
Email marketing plays a very significant role in getting traffic to see and take action of products or sales offers presented to prospective buyers through the same medium.
But in order for the marketer to be able to drive traffic, he must first have access to traffic or have acquired it in some way so that he may make use of it on-demand as they say.
You will soon discover that email marketing has connected to it quite a few moving parts, but you the reader will very soon become not only acquainted with them all but will be able to see how powerful a tool it is in the hands of marketers who know what they are doing. Watch the videos over to your right.
“A small list that wants exactly what you’re offering is better than a bigger list that isn’t committed.” – Ramsay Leimenstoll.
E-Mail Marketing Basics
E-Mail Marketing Options & Tools
Crafting Great Marketing Emails
Managing Successful Email Campaigns
The Moving Parts Of Email Marketing
Email marketing carries a lot of moving parts and by that I mean to say that to help give email marketing what it needs to thrive, it needs other tools which complement it.
You are going to learn about those tools coming up in the other section. So hang tight. Don’t go anywhere.
Measuring Success In Email Marketing
Email Marketing Can Be Overwhelming. The Good News Is, You Have Options Or Other Moving Parts.
Autoresponders
Autoresponders are tools that are used to send emails to your subscriber list at any time of day or date through an automation process.
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Curabitur dapibus at felis quis interdum. Etiam at elementum ligula. Aliquam efficitur ante eget viverra molestie. Donec rutrum tellus a ex accumsan varius. Etiam aliquam libero et finibus finibus. Cras vel nunc eget metus fringilla consectetur. Aenean sed lacinia turpis. Nullam porttitor lobortis mauris at blandit. Quisque aliquam diam felis, at fermentum metus dignissim in. Mauris sagittis dolor sed venenatis scelerisque.
Optin Forms
Optin forms are used to collect the names & email addresses of persons subscribing to your blog or for offers you advertize on your website.
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Curabitur dapibus at felis quis interdum. Etiam at elementum ligula. Aliquam efficitur ante eget viverra molestie. Donec rutrum tellus a ex accumsan varius. Etiam aliquam libero et finibus finibus. Cras vel nunc eget metus fringilla consectetur. Aenean sed lacinia turpis. Nullam porttitor lobortis mauris at blandit. Quisque aliquam diam felis, at fermentum metus dignissim in. Mauris sagittis dolor sed venenatis scelerisque.
Website Analytics
The process of evaluating data from your website to determine the volume of traffic going to your site & what pages attract the most attention.
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Curabitur dapibus at felis quis interdum. Etiam at elementum ligula. Aliquam efficitur ante eget viverra molestie. Donec rutrum tellus a ex accumsan varius. Etiam aliquam libero et finibus finibus. Cras vel nunc eget metus fringilla consectetur. Aenean sed lacinia turpis. Nullam porttitor lobortis mauris at blandit. Quisque aliquam diam felis, at fermentum metus dignissim in. Mauris sagittis dolor sed venenatis scelerisque.
Search Engine Optimization
SEO is the process of making sure your content meets the requirement of search engines in being shared with the right audiences.
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Sed at lacus vitae augue egestas pulvinar ultricies nec nisi. In aliquet velit sed eros facilisis, in tempus eros imperdiet. Aenean mollis urna aliquet orci placerat porttitor. Aenean tincidunt urna sed faucibus sodales. Donec sit amet eros eros. Duis volutpat arcu at efficitur molestie. Pellentesque gravida dolor risus, a sollicitudin arcu euismod sit amet.
Curabitur dapibus at felis quis interdum. Etiam at elementum ligula. Aliquam efficitur ante eget viverra molestie. Donec rutrum tellus a ex accumsan varius. Etiam aliquam libero et finibus finibus. Cras vel nunc eget metus fringilla consectetur. Aenean sed lacinia turpis. Nullam porttitor lobortis mauris at blandit. Quisque aliquam diam felis, at fermentum metus dignissim in. Mauris sagittis dolor sed venenatis scelerisque.
Copywriting
Good copy is really critical when it comes to engaging your subscribers and causing them to respond to your offers as you desire by way of emotional triggers in your emails.
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Curabitur dapibus at felis quis interdum. Etiam at elementum ligula. Aliquam efficitur ante eget viverra molestie. Donec rutrum tellus a ex accumsan varius. Etiam aliquam libero et finibus finibus. Cras vel nunc eget metus fringilla consectetur. Aenean sed lacinia turpis. Nullam porttitor lobortis mauris at blandit. Quisque aliquam diam felis, at fermentum metus dignissim in. Mauris sagittis dolor sed venenatis scelerisque.
Email Segmentation
This becomes necessary when you have multiple offers so as you collect leads, you send them sent the content based on the offer they opted in for.
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Sed at lacus vitae augue egestas pulvinar ultricies nec nisi. In aliquet velit sed eros facilisis, in tempus eros imperdiet. Aenean mollis urna aliquet orci placerat porttitor. Aenean tincidunt urna sed faucibus sodales. Donec sit amet eros eros. Duis volutpat arcu at efficitur molestie. Pellentesque gravida dolor risus, a sollicitudin arcu euismod sit amet.
Curabitur dapibus at felis quis interdum. Etiam at elementum ligula. Aliquam efficitur ante eget viverra molestie. Donec rutrum tellus a ex accumsan varius. Etiam aliquam libero et finibus finibus. Cras vel nunc eget metus fringilla consectetur. Aenean sed lacinia turpis. Nullam porttitor lobortis mauris at blandit. Quisque aliquam diam felis, at fermentum metus dignissim in. Mauris sagittis dolor sed venenatis scelerisque.
Email Structure
Email structure applies to how you craft your email content from the headlines used down to the intro, subject matter, and call to action.
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Sed at lacus vitae augue egestas pulvinar ultricies nec nisi. In aliquet velit sed eros facilisis, in tempus eros imperdiet. Aenean mollis urna aliquet orci placerat porttitor. Aenean tincidunt urna sed faucibus sodales. Donec sit amet eros eros. Duis volutpat arcu at efficitur molestie. Pellentesque gravida dolor risus, a sollicitudin arcu euismod sit amet.
Curabitur dapibus at felis quis interdum. Etiam at elementum ligula. Aliquam efficitur ante eget viverra molestie. Donec rutrum tellus a ex accumsan varius. Etiam aliquam libero et finibus finibus. Cras vel nunc eget metus fringilla consectetur. Aenean sed lacinia turpis. Nullam porttitor lobortis mauris at blandit. Quisque aliquam diam felis, at fermentum metus dignissim in. Mauris sagittis dolor sed venenatis scelerisque.
SEO Website Tools
Because SEO is so very important in being visible on the web, tools like Rank Math & Yoast help improve a company’s search results.
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Sed at lacus vitae augue egestas pulvinar ultricies nec nisi. In aliquet velit sed eros facilisis, in tempus eros imperdiet. Aenean mollis urna aliquet orci placerat porttitor. Aenean tincidunt urna sed faucibus sodales. Donec sit amet eros eros. Duis volutpat arcu at efficitur molestie. Pellentesque gravida dolor risus, a sollicitudin arcu euismod sit amet.
Curabitur dapibus at felis quis interdum. Etiam at elementum ligula. Aliquam efficitur ante eget viverra molestie. Donec rutrum tellus a ex accumsan varius. Etiam aliquam libero et finibus finibus. Cras vel nunc eget metus fringilla consectetur. Aenean sed lacinia turpis. Nullam porttitor lobortis mauris at blandit. Quisque aliquam diam felis, at fermentum metus dignissim in. Mauris sagittis dolor sed venenatis scelerisque.
