Learning how to effectively market online is a skill you learn and perfect over time. I will share the tools I recommend in 4 simple steps and the importance that each one plays in your business.
While you are entitled to go with that which resonates most with you, I am only giving you my view based on what works for me.
Just to be clear what I am saying is that to effectively market online, you will need these tools however, the service providers vary. The examples listed are in use on this website. So let’s dive in.
In this post I’ll be sharing various software tools some of which I use in my business and should you decide to take me up on any of these recommended offers, please note that I shall make a small commission, but this will in no way affect or impact what you will pay for the selected item of choice.
How To Effectively Market Online In 4 Easy Steps
As with every endeavor you undertake to explore or do in life, success can for the most part can only be achieved when you are equipped with the right gear for the job intended. Don’t you agree?
If you fail to plan and do so properly, then it’s most likely you plan to fail definitely. So once you learn how to effectively market online using these pointers I share you’ll be fine.
We have in previous posts been looking at the topic of Internet Marketing and how to be successful at it, carefully laying out the steps needful to be taken.
From defining an idea, our purpose, choosing a niche and establishing a presence online. So let’s focus now on the tools we shall need to make this all a reality.
Remember that some or I should say most of these tools are just what I use and would recommend, but in the final analysis, while there are similar software pieces out there doing the same thing, it boils down to user preference.
And so we begin our journey, by the end, you would have a more solid footing in knowing how to effectively market online.
1. The Domain Name & Hosting – Your Presence On The Web
Your domain name is like your calling card on the internet. It is how you are identified both in name and purpose and in some cases even describing the type of service you are likely to provide.
When selecting a Domain name there are several reputable places online from which you could obtain your domain name with relative ease, and in most cases these days, the same domain providers will offer you hosting as well.
The domain name is what you are known by and the hosting basically is Web hosting.
This is what allows individuals and organizations to make their websites accessible to others via the internet, otherwise known as the worldwide web.
You can look at it as where you are parked or to put it another way, the space you occupy while online. It’s like your hangout spot.
If you are going to effectively market online then you need a hangout spot.
When it comes to hosting, you need a service that not only understands your business objectives but can certainly supply optimum value and will go the extra mile for its clients.
I have found this to be the case with my hosting providers @ D9Hosting . With D9Hosting, you can acquire both your domain name and hosting.
Should you decide to go with them you can get a 40% discount on your first order depending on your package. I personally recommend the D9 Max+. Just CLICK the first banner below to check them out.
BlueHost is another Hosting company which is favored by quite a number of marketers. They provide hosting plans and you can also do your domain search and purchase with them as well. Click the banner above to learn more and make your selection.
2. Choosing Your Auto-Responder
While again there are different options to choose from why settle for the rest when you can go with the best. Aweber is the preferred autoresponder of choice for many of the top marketers today.
In recent times Aweber has also beefed up its arsenal of tools and products to make them a virtual one-stop shopping experience. But you may be asking what is an autoresponder anyway?
What Is An AutoResponder?
An auto-responder is a service that allows you to automatically send out emails to individuals, specific groups, or to several different groups of people.
Subscribers sign up to receive emails from you by filling out what is called an opt-in form on your blog or website.
You can see mine located at the top right side of the sidebar here simply captioned, “SUBSCRIBE.” Once the emails are written, the sending process is automatic.
With an auto responder you can cater to a wide and varied list of subscribers, using segmentation to determine which type of emails you send to each category or type of subscriber.
This of course makes life easier as different persons may opt-in for any number of offers or products you promote. All of this contributes to being able to effectively market online.
I totally love Aweber, but GetResponse is another email autoresponder ( that I love as well )that is also favorably received by many in the marketing arena.
Listen to Amy Schmittauer give her testimony as to why she uses AWEBER.
For every $1 you spend on Email Marketing you get back $38. GetResponse is one of the popular tools for Email Marketing and has been recommended by many of the top Internet Marketers.
To learn what GetResponse has to offer CLICK HERE
Or simply watch this promotional video, then click banner underneath.
This section is about themes. Your next rule of thumb is to install your theme. WordPress comes with about 3 to 4 themes from which you can select the one which suits your needs best.
Since I have been online for some time now and I love learning and trying new things, I decided to get my hands on a theme and page builder which does two (2) things essentially.
This tool allows me to actually import a ready made fully laid out website in one go. All I need do is to change up the content / wording to suit my requirements.
Besides this valuable time-saver when it comes to building your website, there is also the choice of using specific pages from various templates to uniquely develop a design that is all your own.
The DIVI Theme and page builder gives you the power to do all that and more. And their service is impeccable.
Elegant Themes – Divi
The theme is what gives your blog its character, look and feel. The theme I presently use for this blog is Divi Theme 4.0 from Elegant Themes.
This theme is used in sync with their page builder Divi which can be downloaded as a separate plugin.
Check it 👇out by clicking the banner below.
Again themes are basically selected based on the user experience or functionality desired by the user.
While different themes have different looks and ways in which they work, there are more than enough around to find one ideally suited for your needs.
Most WordPress themes are free, but for what are called Premium Themes, which look and feel the part, these types of themes usually are paid themes. The DIVI theme is an example of a paid theme but so worth every penny.
That theme ( DIVI ) is usually about USD$89. a year, but you can actually secure what is called a lifetime package for about USD$249. one off payment. Something to consider.
Also another powerful feature is that with that one license, you can use the and experience Divi on multiple websites you own.
4. Choosing Your Plugins
Please note that while I have elected to dive right into plugins for this section, it helps to have first selected your theme and note its functionality or lack thereof in specific areas.
What this does is give you a creditable idea of where your theme may be letting you down, and what plugins you might have to source to help you get your site functioning to the level that you desire.
What is a Plugin?
A plugin is a piece of software containing a group of functions that can be added to a WordPress website. They can extend functionality or add new features to your WordPress websites. Learn more here..
Now with WordPress, there are many plugins that you can utilize to make life easier as it relates to the functionality of your website. Some of the more common plugins are as follows:-
- Akismet Anti-Spam – Used by millions, Akismet is quite possibly the best way in the world to protect your blog from spam. Your site is fully configured and being protected, even while you sleep.
- Classic Editor – Enables the WordPress classic editor and the old-style Edit Post screen with TinyMCE, Meta Boxes, etc. Supports the older plugins that extend this screen.
- Insta Legal Pages – A helpful and time saver premium plugin to auto-add legal pages on your sites.
- RankMath – Arguably One of the best SEO plugins hands down.
- Lucky WP Table Of Contents – A plugin that helps you better organize for readers to quickly find what they are looking for in your articles especially if there are over 1500 words or more.
- OptimizePress – This paid Dashboard plugin is the command center of your OptimizePress which is a landing page builder among other things.
- Broken Link Checker – This plugin will monitor your blog looking for broken links and let you know if any are found. It detects links that no longer are working which if undetected can harm your Google ranking.
- WP Rocket – is the best WordPress caching plugin on the market. It allows you to instantly improve your WordPress website speed and performance with no technical skills required.
- Easy Social Share Buttons– Make sharing of your content easy, fast, and beautiful, add an eye-catching connection with your social media profiles
- WP SmushIt – Smush is a free WordPress plugin that can compress images in a variety of formats for faster loading, without sacrificing image quality.
- Wordfence Security – Secure your website with the most comprehensive WordPress security plugin.
- Updraft Plus Backup – is the most popular WordPress backup plugin on the market. It allows you to set up automatic backups and safely store them on a remote location like Google Drive, Dropbox, S3, Rackspace, FTP, email, and more.
- CSS Hero – is a WordPress plugin that allows you to customize any WordPress theme without writing a single line of code.
One of the most powerful plugins I have used before has been none other OptimizePress. CLICK HERE to see why.
I just want to add here though that one still has to be careful when loading too many plugins to your website however helpful.
Several plugins on your website could impact loading times and also might create issues when being utilized together.
All in all, as you learn how to effectively market online, you’ll discover that plugins do really make life easy when developing your site, but one still has to be cautious.
So while you may want to ride the easy wave, don’t go too far overboard.
Conclusion to How To Effectively Market Online
So that’s it for this post. I just wanted to share with you some of the plugins and software tools I’m using on my blog as far as tools go to effectively market online.
Of course, you’ll need to learn other skills in addition to having these useful tools and also perfecting how to use them as well.
So today we got to learn how to effectively market online in 4 easy steps, using the tools as detailed above.
- Domain & Hosting
- Auto Responder
While I have only shared a few of the essential tools necessary for a start in effectively marketing online, these are in fact the most important in starting out.
As you continue on your journey you will discover more.
I would be remiss if I did not invite you to actually see these steps being employed as a new business is built from scratch beginning with your blog. Read More.
As I continue my journey and discover new tools that make my path an easier one to navigate I will definitely come back and update this post so you are brought up to speed.
To ensure you don’t miss out on any updates, do Subscribe. See you soon and share this post. Thanks a mil.