How to select the best email marketing service for your business is the topic of today’s post. This is a very important subject and is not as easy a task as some would have you believe.
In order to know that you are actually selecting the best email marketing service provider, you would have to possess some knowledge on the topic of email marketing and its components.
This is what I will endeavor to cover in as simple a way as I can to make this not only fun and enjoyable but also highly educational, and valuable for you the reader.
Characteristics Of The Best Email Marketing Service
The things that I believe would make for a great email marketing experience would be the following (5) five items I’ve listed here for your perusal. You may very well agree with me.
- Easily Understood. The user experience of the software should be relatively easy to understand and the platform easy to navigate and of course operate effectively.
- Reliability. We would want a service provider that is reliable and definitely gets the job of ensuring our emails reaches their destinations.
- Support. The email service provider must be one that gives unparallel support to its customers.
- Built-In Tools. Most platforms now provide such tools and are now considered all-in-one marketing providers.
- Cost-Effective. If an email service can provide all of the above in its package for customers, then I would say that would be my recommendation for the solution to choose for your business.
As I go through this post you will be able to see the different companies and their products showcased.
From the criteria we have listed, one can ably come up with a great choice of the email service provider to be considered that would give any business owner what they require for their business.
What Is Email Marketing?
Email marketing is the process of sending emails to an established list of potential customers promoting a company’s services and products.
It also involves sensitizing customers by way of promotional offers and creating a sense of loyalty to your brand.
So as long as you are using email in your marketing efforts then you are practicing what is commonly known as email marketing.
This program also teaches elements of using email for marketing purposes. I will link to others as we proceed. Let’s continue.
Different Types Of Emails
It is interesting to note that there are many types of email marketing used and each has a specific purpose intended. There are email newsletters, story emails, promotional emails, and so on.
I will explain at least two of them just to give you a broader scope and understanding of all that can be accomplished using these types of email marketing concepts.
In fact, this article from my friends over at Thomasnet should give you a very detailed and keen perspective on all about email marketing.
“When done well, email stands as one of the most effective ways to reach target audiences.” – Chris Combemale, the executive director of the DMA
Email newsletters are usually campaign-driven emails that form a sequence of emails despatched to a visitor who has opted in as a subscriber to a particular website offering the service.
There are meant to keep the persons who have opted into the specific newsletter informed of the various activities they can expect to be treated to as well as offers that that particular company or business provides.
Newsletters often can be expected to reach your inbox at least once per week unless there is a particular promotion that warrants more than one being sent out at a time.
While newsletters can also be used to keep subscribers up to date with your company, do remember that your subscribers join your list for content that adds immediate value to their lives.
Promotional emails are basically used for bringing the attention of new offers and campaigns to your list.
These are used to create excitement surrounding a particular product or service with the intention of driving your prospects towards making a purchase of the advertised offer.
It should be noted that an email marketing service is the most readily used form of marketing there is in the world.
This is because when it comes to ROI (Return On Investment), that figure is noticeably high and encouraging.
It is noted that for every dollar ( $1.00) spent on an email marketing campaign, the return of investment can be as much as $38.00.
And the number of email users in the world continues to climb to staggering figures.
I tend to like saving the best for last and this also will be a segway for me to get into the main reason you are here reading this article in the first place.
Suffice it to say, however, welcome emails are the most important emails you will ever use in your email marketing endeavors. These emails set the tone for the type of relationship to exist between you and your list.
Email service providers will often give you a template to follow as to the areas of consideration when drafting these types of emails. Remember, first impressions count.
Also with welcome emails, you get to be yourself and describe the journey you are about to take your subscribers on.
List the advantages of being on your list and why they would not want to miss a single email.
Included in the welcome email is made mention of the reason why they have opted into your list and you can again make available the offer they opted in for especially if it was a free gift.
“Customer experience is the impression your customers have of your brand as a whole throughout all aspects of the buyer’s journey. It results in their view of your brand and impacts factors related to your bottom line including revenue.”
– According to Hubspot
E-mail marketing is here to stay and if you are going to be on top of your game, it pays to be in the loop of information and know what the future possible email marketing trends will be.
The Best Email Service ( Provider) For Your Business
When it comes to choosing an email marketing service there are a number of components that you would want to be present for it to be considered a good fit for you and your business.
Now with that being said, each provider from hereon mentioned while being great in their own right, will and should only be determined by what you are looking to accomplish in your business.
So what I am saying is that all are good in their own unique way. It will be up to you to decide which one resonates most with your style and feel for you in making your selection.
So what then are the areas that you ought to focus your attention on?
Perhaps it may be better to consider what level of marketer you are.
What I am suggesting here is that the choice of email marketing service provider can be based on your level of understanding and experience.
In other words, some would be better suited for beginners and others for more experienced marketers.
Speaking of which, here is a free email marketing toolkit just to help you as you go forward.
The Best Suited Email Service Providers: Beginners Or Not
If you are now getting started with your online business from scratch, you’ll want to be as cost-effective as possible and not spend too much money.
You would be happy to know that they are some email marketing service providers just right for beginners as they offer you a trial period in some cases as much as 30 days.
Other benefits include not having to pay at all for the service until you reach up to 500 subscribers and more.
So what are some of the best email marketing service providers for beginners? Let’s take a look.
Top Email Marketing Service Providers
Two of my favorite email marketing service providers especially for ease of use Aweber and GetResponse. I have been using them both in tandem for some time now.
Do bear in mind however that as your list grows and you need to get more out of your email marketing service provider that you will have to upgrade to a paid plan.
I can’t seem to make up my mind though on which one is better and this is why I mentioned earlier that it comes down to user experience and which one resonates more with you.
Both offer FREE trials before payment starts but if your subscriber count is under 500, you can get away with the FREE versions to these two email marketing service giants.
Here is a comparison chart, compliments of Website Setup that will give you an even better view, and some of these I myself have also tested.
Now, this is what’s been said of each email marketing service provider according to a user test.
- Constant Contact – This has been listed as best overall.
- Sendinblue – The Best Option to Pay By Email
- GetResponse – The Most User-Friendly Experience
- ConvertKit – The Cleanest Looking Editor
- Mailchimp – Easy for Beginners
- AWeber – The Best Customer Support Availability
- ActiveCampaign – Best for Automation
- Drip – Best for E-commerce
- MailerLite – Easiest To Use
- Moosend – Best Affordable Option
Now again you would be amazed to know that according to another source we have a slightly different list of email marketing service providers in the line-up.
But I must say that this article which includes a segment on what to actually look for in a good email marketing tool is really informative.
As if it wasn’t obvious enough why building an email list is so important is also something you ought to be thinking about as you endeavor to select the best marketing tool for your business.
If you don’t see the importance of having a good, user-friendly email service provider, then it won’t really matter to you then which one you choose.
This direction however will eventually hurt your chances of success in your business as email marketing actually outweighs other marketing methods even beating affiliate marketing.
Just A Bit More Info On Email Service Providers You’ll Find Rewarding
One of the areas in which you can grow in your business is through loyalty programs. Yes I know we are talking here about email service providers.
What I mean to say is that most email service providers offer referral rewards or affiliate programs to help spread the message about their brand. This is easily another source of income for you.
So let me explore a couple of them before I close.
Some programs will require you actually be a paid customer however before they will allow you to promote them and earn commissions.
Constant Contact is an all-around marketing platform in one with email marketing playing a big role in their arsenal of products and services.
“Grow an audience for your small business, send awesome emails, create social ads, and sell online with our all-in-one digital marketing platform.” – Constant Contact
” When you refer a friend to Constant Contact, you’ll both receive an account credit. Sharing the love is fast and easy, and there’s no limit to how many credits you can earn.”
Their refer-a-friend program can potentially earn you USD$75. You can also create signup forms, landing pages, do social media marketing, any and everything to grow your business.
Aweber has become a kind of 1-stop marketing and automation software company that is also geared towards helping its clients build their businesses towards achieving success.
They also feature an Affiliate or Advocates program as they now call it. They have introduced a FREE Forever program but if you are serious about building a large list, then this option would not satisfy your requirements.
You would have to upgrade to their paid plan but should you pay by the quarter or even use their yearly plan, you will save greatly. So Aweber has 2 plans basically. Free or Pro.
Aweber gives you all the tools to succeed, providing friendly tutorials to guide you in your experience. Most people using Aweber will take advantage of their paid plan as there are many more benefits.
To get another very detailed view of how Aweber fares even against the likes of GetResponse, I would invite you to see what my friends over at Style Factory Productions have to say.
This is one of the best reviews I have seen in some time featuring a comparison between Aweber & GetResponse and nothing is left out.
For this email service provider, I will just share a video which at the beginning of this video states also those 5 features you would want to expect from a really super email service.
These features I have already mentioned at the beginning of this blog. Enjoy.
Conclusion & My Recommendation
According to the Direct Marketing Association, email marketing on average sees a 4300 percent return on investment (ROI) for businesses in the USA.
For that reason alone I would say that it is of great importance that your email service software is on point. As you can see there are so many options to choose from.
Basically, it boils down to individual taste and preference. Not everyone will have the same user experience and this is why so many different testers will all come back with different views.
But from all accounts, it would appear that Constant Contact followed closely by MailChimp are the two most popular but the chart above will help you decide using other metrics as to what’s right for you.
For my next post, I think I will write about actual list building.
So email marketing is still the number one choice for many businesses and marketers and with such high ROI who can afford not to use this still popular medium to grow one’s business.
Email marketing has grown considerably amidst the pandemic as more persons have had to change up the way they do business and that includes email marketers as well.
If you would like to have an opportunity to get ahead of the crowd with a surefire way to learn list building and email marketing from one of the best, then I am inviting you to this FREE TRAINING.
Now while the training is FREE technically, we do ship this out to you on a USB Flashdrive so you can listen to it on the go and all you cover is the shipping.
But there is a special offer that comes along with this that specifically teaches you how to build an email list from scratch. This is what I would like you to get your hands on. This is gold.
So here’s the address. My Training & List Building Offer
I hope you enjoyed my blog article and until next time, stay safe and be the best you can be.